Sebastian Jan Gawelowicz

Head of Global CRM & Personalisation Technology BAT UK

Sebastian helps BAT Build a Better Tomorrow with smokeless products by turning technology into great consumer experiences. He drives the CX tech that powers acquisition and retention, incl. loyalty, CRM, Voice of Consumer, AI, and shopper experience across the globe. He is always looking for solutions that elevate consumer experiences across every channel and make engagement seamless. Equally important are tools that simplify marketers’ lives, enabling faster, smarter execution. Sebastian’s team has recently launched an exciting new premium heated product in Japan, supported by digital touchpoints, and the app has brought the brand experience in retail to life engaging thousands of consumers.

Day 1 | 3rd March

3:40 PM Fireside Chat: How can you build a flexible MarTech stack to deliver personalised campaigns at scale fast?

Today’s consumers expect marketing that’s fast, relevant and emotionally resonant. This session explores how to design a flexible MarTech stack that delivers on those expectations, combining personalised storytelling with consistent brand identity across geographies and channels. Learn how to use AI to target specific audiences and orchestrate real-time campaigns, while empowering your teams to test, scale and evolve messaging with speed. You’ll uncover strategies to connect performance data directly to creative and budget decisions, create seamless, intuitive experiences, and unlock greater ROI through smarter technology, stronger collaboration and trusted consumer connections.

Check out the incredible speaker line-up to see who will be joining Sebastian Jan.

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