Sebastian helps BAT Build a Better Tomorrow with smokeless products by turning technology into great consumer experiences. He drives the CX tech that powers acquisition and retention, incl. loyalty, CRM, Voice of Consumer, AI, and shopper experience across the globe. He is always looking for solutions that elevate consumer experiences across every channel and make engagement seamless. Equally important are tools that simplify marketers’ lives, enabling faster, smarter execution. Sebastian’s team has recently launched an exciting new premium heated product in Japan, supported by digital touchpoints, and the app has brought the brand experience in retail to life engaging thousands of consumers.