Silvana Verna

Silvana Verna

Global eCommerce & Digital Leader Nestlé

Day 1 | 2nd March

2:10 PM Fireside Chat: Digital Shelf Readiness: How to optimise product content for AI-powered discovery to increase visibility and conversion

  • Discover what makes product content AI-ready and how to optimise it for AI-powered search and shopping assistants.
  • Learn how ratings, reviews, structured data and rich content influence AI recommendations and product discovery. ·
  • Explore how leading FMCG brands are preparing for the shift from the Digital Shelf to the Agentic Shelf

Check out the incredible speaker line-up to see who will be joining Silvana.

Download The Latest Agenda