Somesh Dwivedi
Global eCommerce Director EssityDay 1 | 2nd March
2:50 PM Fireside Chat: Digital Category Strategy: How can you redesign category management for today's digital shopper?
- Learn how digital shopper missions differ from in-store behaviour and what this means for category strategy.
- Discover how to build an eCategory strategy that delivers value for both brands and retailers.
- Explore how AI-powered discovery and digital navigation are changing category management.
Check out the incredible speaker line-up to see who will be joining Somesh.
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