Sophie Lapointe | Digital FMCG

Day 2 | 3rd March

· Create a connected commerce strategy that drives growth by integrating retail, DTC, social, quick commerce and physical stores into a unified, consumer-centric ecosystem. ·
Deliver the right experience in every channel by understanding where consistency matters, where differentiation creates value, and how to optimise execution for different retailers, formats and shopper missions.
Build an organisation designed for omnichannel success by aligning teams, operating models and commercial strategies to orchestrate seamless consumer journeys and maximise performance across every touchpoint.

· Build a social commerce strategy that delivers commercial results by leveraging creators, TikTok Shop, affiliate partnerships and live shopping to turn engagement into measurable sales and long-term customer value. ·
Maximise the effectiveness of creator marketing by understanding how to measure influencer performance, balance brand safety with authenticity, and identify the content and partnerships that drive the greatest commercial impact.
Win where culture and commerce converge by creating social-first experiences, harnessing user-generated content and building agile strategies that convert consumer attention into sustained business growth.