Swagat Choudhury

Swagat Choudhury

Global Director - Digital Commerce Mars Snacking (Wrigley)

Day 1 | 2nd March

11:50 AM Case Study: From SEO to AEO: Building Mars's Connected Commerce Engine

  • Understanding how successful pilots worked to embed AI into everyday workflows and building organisational capability. ·
  • Balancing efficiency gains with commercial growth to demonstrate clear ROI from AI investments and deliver measurable business value. ·
  • Avoiding common implementation pitfalls with honest lessons on what worked, what failed and how to drive employee adoption across the organisation.

Check out the incredible speaker line-up to see who will be joining Swagat.

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