Talha Imam

As Global Director for customer development, shopper marketing and eCcommerce, Talha’s key responsibilities are to develop and execute a unified commercial strategy that integrates customer, shopper, and digital levers. He defines and implements the company’s eCommerce growth strategy across an evolving retail landscape including pure players, omnichannel retailers, and D2C platforms. China being the biggest business, he is actively involved in the fast-changing retail landscape and bringing those learnings across markets. Talha’s team is actively focusing on social and live commerce with a mobile-first and global-ready strategy. Where traditional eCommerce starts with offsite preference, social commerce is the start of the consumer journey in itself. This guides how the company is organised provides a complete end-to-end branded experience on digital platforms.