Umut Yılmazoğlu

Umut has 7 years of experience in FMCG, retail, and ecommerce, working closely with brands and retailers to drive growth in digital channels.

He started his career at Unilever in brand management, where he developed a strong understanding of FMCG fundamentals and how brands win on shelf. He later moved into ecommerce roles, focusing on how brands should allocate investments across retailers and online channels to maximise impact and performance.

He joined Mindsite as Head of Account Management, leading the team supporting clients with actionable insights across pricing and ecommerce execution. Today, as Head of Growth, he leads sales operations and global expansion, working across both brand and retailer segments to scale Mindsite’s presence across multiple markets.

His focus is on helping FMCG organisations turn complex retail data into clear, commercially impactful decisions.