Valeriya Sheveleva

Regional Head of Retail Media Strategy & Solutions Director, Europe & Asia Delivery Hero

Valeriya is responsible for Retail Media Strategy development and execution across Food, Groceries & FinTech Assets, Solutions, Campaigns and Data tools, AdTech advancement and expansion across 17 markets from Europe to Asia. She sees a lot of potential in expanding off-site capabilities and 1st party data with better facilitation of programmatic partner campaigns, data segments sharing and omnichannel platforms. Valeriya’s team is constantly enhancing their self-service data tool, Data Insights Platform, where they offer full sales, availability, market and customer data to partners across Dark Stores, Marketplace model and Restaurants verticals. All the advertisers facilitating the insights see on average +10% growth higher than their categories by being able to see the trends in real time.

Day 1 | 3rd March

2:30 PM Panel: How can you use contextual commerce to turn shopper intent into instant conversions?

The ability to respond in real time is becoming a critical differentiator in driving conversion. This session will explore how brands can use live behavioural signals to trigger content and offers at the exact moment consumers are most likely to engage. Learn how to align digital touchpoints with missions, occasions and contextual cues to create seamless, relevant experiences. We’ll look at how to move beyond static campaigns and build dynamic, behaviour-led commerce journeys—and how the right technologies can unlock moment-based targeting across media, retail and owned environments.

Check out the incredible speaker line-up to see who will be joining Valeriya.

Download The Latest Agenda